Fallon Multimedia was hired to handle design and fabrication for the Lake Tahoe Water Trail panels which are going up around the 72-mile shoreline of Lake Tahoe. The panel covers saftey issues, information on stopping aquatic invasive species and a locator map.

Since 2003, the California Tahoe Conservancy and volunteer Lake Tahoe Water Trail Association (LTWTA) has played a major role in the development of the 72-mile water route and information to help paddlers have a safe and fun adventure. In 2015, the California Tahoe Conservancy selected the Sierra Business Council to help manage and promote the Lake Tahoe Water Trail.